Lite at $129/month for most use cases. No free trial — but free Webmaster Tools for your own site.
Ahrefs Lite covers the core use cases — keyword research, backlink analysis, site auditing, and rank tracking. The main limitation is 1 user and 5 projects. Standard ($249/month) adds more projects and historical data. Worth the price if link building or serious SEO is part of your strategy.
Ahrefs removed its free trial. There's a limited free tier called Ahrefs Webmaster Tools that gives you site audit and backlink data for your own domain only. To research competitor sites and do keyword research, you need a paid plan. Semrush offers a 7-day free trial if you want to test before buying.
At the same entry price ($129-$130/month), Semrush has a more generous free tier and better keyword research tools. Ahrefs has a better backlink index. For small businesses starting with SEO, Semrush is often the better first tool. Full comparison →
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Best backlink index in the industry.