Basic at $39/month. Transaction fees and app costs are the real numbers to understand before signing up.
Shopify Basic covers everything a new e-commerce store needs. The main cost to watch: transaction fees (0.5–2% on non-Shopify Payments) and the add-on ecosystem — apps that fill feature gaps add $20-$200/month quickly. Budget for apps from day one.
If you don't use Shopify Payments (not available in all countries), Shopify charges 2% per transaction on Basic. On $10,000/month in sales, that's $200/month on top of your plan. Use Shopify Payments where available — it eliminates the fee. Also budget $50-$150/month for apps: most stores need at least a review app, a upsell app, and an email tool that aren't included in the base plan.
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Yes for product-based businesses selling online. Shopify Basic at $39/month is the most complete e-commerce starting point available. The ecosystem is mature, payment processing is built in, and you can be selling within hours of setup. The main risk is app cost creep — evaluate your app needs before committing.
Shopify for simplicity and fast setup. WooCommerce for control and lower long-term costs if you have WordPress development experience. Shopify handles hosting, security, and updates. WooCommerce is free but you pay for hosting, SSL, and development time. Most non-technical founders choose Shopify.
Build your store, add products, start selling.