Free plan is genuinely useful for basic automations. Starter at $19.99 opens multi-step workflows.
Zapier's free plan allows 100 tasks per month with single-step Zaps — enough for basic automations like "when form submitted, add to spreadsheet." Starter ($19.99/month) opens multi-step Zaps and filters. Most small businesses live on Free or Starter for years.
Each time a Zap runs, it uses 1 task per step. A 3-step Zap that runs 100 times uses 300 tasks. On Starter (750 tasks/month) with just a few active multi-step Zaps, you can hit the limit mid-month. Estimate your task usage before choosing a plan.
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For simple, low-volume automations — yes. 100 tasks/month and single-step Zaps covers use cases like "add form submissions to a Google Sheet" or "send a Slack notification when a new email arrives." For multi-step workflows or higher volume, Starter at $19.99/month is needed.
Zapier is easier to use and has more integrations (6,000+). Make is cheaper and more powerful for complex automation logic. For simple automations, start with Zapier. For complex workflows where you're hitting Zapier's task limits, Make is worth evaluating.
100 tasks/month. No credit card. Upgrade when you need more.