6,000+ app connections, easiest builder to learn, free plan that actually works. The standard for business automation.
Zapier connects 6,000+ apps without code. The interface is the most intuitive in automation. The free plan covers basic use cases. If you're paying $20+/month and running into task limits regularly, evaluate Make — it's cheaper at volume. But for most small businesses, Zapier free or Starter is all you need.
Zapier connects apps so they talk to each other automatically. When something happens in App A (a trigger), Zapier does something in App B (an action). Examples: when a new form is submitted, add a row to Google Sheets and send a Slack notification; when a new deal is added to your CRM, create a task in ClickUp; when you get a new email with an attachment, save it to Dropbox.
The library of 6,000+ integrations means Zapier can connect almost any two tools your business uses. This is its key advantage over competitors — breadth of integrations.
Make (formerly Integromat) is significantly cheaper at volume and supports more complex logic. If you're running high-volume automations, building complex multi-path workflows, or paying more than $49/month on Zapier, Make is worth evaluating. The learning curve is steeper but the per-task cost is lower.
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Yes. Zapier is used by millions of businesses including Fortune 500 companies. Data passes through Zapier's servers, so review their security and data processing policies if you're automating sensitive data. They're SOC 2 Type II certified.
For simple integrations between popular apps — yes. For custom business logic, complex data transformation, or integrations with tools that don't have Zapier support — no. Zapier covers probably 80% of the "we need these two tools to talk to each other" use cases without any development work.
Connect your first two apps in under 5 minutes.